Create A Customer Avatar

A reader aged anywhere from middle school to adulthood. Any age really as long as they feel mature enough to understand words and concepts but will forever remain young and free at heart. Preferably everyone would be the prototypical customer, but they're most likely to be female because I noticed this weird phenomenon that females don't mind reading books with male main characters or female main characters but for some reason males only seem to be acceptable liking male main characters. They're the strong adventurous type who love bold and daring quests and would have hobbies that probably include art, spending time outdoors doing recreational activities in nature, reading philosophy, and probably watching movies and reading comics. Fun, sassy people who are sarcastic and unapologetically quick to call out things they don't see fit in the world. People that get annoyed at the term "Mary Sue" because they can't help it if them being themselves makes other people weirdly uncomfortable or jealous enough to bash being ideal in their own sense. Probably would adopt--people, animals, etc. A real 'march to your own drum' kinda person, even if that drum is specialty handcrafted and more of a bongo. Would watch anything from comedies to mysteries and random unaffiliated things in between. Someone who knows when to be an intellectual and when to not be so uptight and serious about everything. Probably smiles A LOT, and if they don't, they probably want to.

So I have a few things in common here, and I'm not surprised. An entrepreneur sees what they desire  in the world and then makes it happen, so it's only fitting that the people who share the same want have other traits in common. Yeah, I smile... A LOT.
 So... perhaps people who're like Buddy the Elf. Yeah, I'm fine with that.

Comments

  1. UnknownOctober 29, 2017 at 10:39 PM

    Before I left for school this semester, I was ranting to my mom about the phenomena (well...we know what it REALLY is) with boys not reading books featuring women protagonists. Anyway, I definitely see myself in your customer avatar, and I think it's great that you see yourself in your own avatar too (so did I). I love how specific you got your market to be, though it also seems pretty diverse in terms of interests.

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