Testing the Hypothesis, Part 2
Five Interviews: People Who Should but Don't Share this Need Drawing conclusions based on Who: Are there certain people or certain businesses that, although they share a lot in common with the others in your opportunity, nevertheless fall outside the boundary? Why? What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?) Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary? #1 (a young adult who has other things on her mind and no room for reading) Category: What She just doesn't have time. Simple as that. She used to, when she was an elementary school kid and then time after that, but somewhere along the way schoolwork and social life became college studies and more time-exhausting drama that developed into a job and "a billion other things to multitask" i...