Reading Reflection No.3
"The Art of Social Media: Power Tips for Power Users" by Guy Kawasaki
1) What was the general theme or argument of the book?
This book was made to serve as a helpful guideline to those who seek to enhance their online presence through the use of social media. It helps people use social media to their advantage to branch out and get their name out there while also maintaining a degree of professionalism as they display themselves and what they have to offer.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
This book related to the class structure as a whole because, as you can see, we do assignments by blog post, which in itself is communication and relaying ideas through online presence using digital media. So using the tips presented, they could be applied to these posts themselves and how to fully gain maximum effectiveness int heir use, whether it is to spread my word or maintain an image.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I would allow students to have a little fun with the exercise and try to compile a list of "Internet Etiquette Dos and Don'ts. Basically it would experiment with choosing one type of social media (Twitter, Instagram, etc etc) and give techniques on popular vernacular word usage, structure, brevity, how to incorporate pop culture, or even connectivity to trends in order to be repeatable to the general populous depending on the target audience. Ex: "DO relate to your youth audience by keeping your tweets synchronized and up to date on current trends, but please please DON'T misuse memes in order to make your brand seem cool if you don't know how to effectively execute them or what they even mean. That will have a huge opposite effect. Compare Wendy's versus McDonald's twitter accounts and the backlash received from one as opposed to the positive reception of the other.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
He teaches to engage the audience by actually enraging them. I thought if you started fights online you would get bad publicity and lose PR, but I guess it actually makes sense for the opposite to hold true. The more trouble you sir, the more your name comes up and you stay relevant apparently. I'm not sure whether I'm likely to adopt the 'all publicity is good publicity' mindset and enact on this, but it is a clever thing to know.
1) What was the general theme or argument of the book?
This book was made to serve as a helpful guideline to those who seek to enhance their online presence through the use of social media. It helps people use social media to their advantage to branch out and get their name out there while also maintaining a degree of professionalism as they display themselves and what they have to offer.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
This book related to the class structure as a whole because, as you can see, we do assignments by blog post, which in itself is communication and relaying ideas through online presence using digital media. So using the tips presented, they could be applied to these posts themselves and how to fully gain maximum effectiveness int heir use, whether it is to spread my word or maintain an image.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
I would allow students to have a little fun with the exercise and try to compile a list of "Internet Etiquette Dos and Don'ts. Basically it would experiment with choosing one type of social media (Twitter, Instagram, etc etc) and give techniques on popular vernacular word usage, structure, brevity, how to incorporate pop culture, or even connectivity to trends in order to be repeatable to the general populous depending on the target audience. Ex: "DO relate to your youth audience by keeping your tweets synchronized and up to date on current trends, but please please DON'T misuse memes in order to make your brand seem cool if you don't know how to effectively execute them or what they even mean. That will have a huge opposite effect. Compare Wendy's versus McDonald's twitter accounts and the backlash received from one as opposed to the positive reception of the other.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
He teaches to engage the audience by actually enraging them. I thought if you started fights online you would get bad publicity and lose PR, but I guess it actually makes sense for the opposite to hold true. The more trouble you sir, the more your name comes up and you stay relevant apparently. I'm not sure whether I'm likely to adopt the 'all publicity is good publicity' mindset and enact on this, but it is a clever thing to know.
The way the author writes this book and engages the reader sounds different but interesting. I think that his way of disagreeing with the majority and making bold claims could be effective, but it seems like he does a good job getting his idea across. The way you could implement this into the class would also be beneficial to life as well as proper marketing, and would be a fun exercise. This sounds like an intriguing book!
ReplyDeleteThe book you read does sound like an interesting read. The world practically revolves around social media and technology right now, and using such as an advantage to you is a great idea. I agree with you about the "all publicity is good publicity" thing- I do not think I would want to start a fight just to get my name mentioned. However, your exercise does sound like an engaging one for the class- especially since we already use social media for assignments.
ReplyDeleteI feel like negative attention is only beneficial for short-lived ventures, such as fad products or election campaigns, since that bad juju will only stew and become a ticking time bomb. Your assignment sounds really fun Simoli, especially if they were worded in the same style as the 10 commandments (Thou shalt not use lolcats or the troll face in thy tweets). I love Wendy's twitter though. My god, what sass.
ReplyDelete